Buckleband was created at the beginning of the COVID-19 pandemic, as home fitness was on the rise and many of the tools of home fitness (weights, spin bikes, treadmills) seemed inaccessible, either because of wait lists, high costs, or just the lack of space. Buckleband sought to take a basic yet highly effective fitness accessory and make it accessible to everyone. This meant an attractive price-point, great portability, and especially ease of use for all users.